Unlike Target, which is offering competing deals that don't require a membership fee, Amazon doesn't have a price guarantee to soothe skittish shoppers who are (rightfully) worried things will get cheaper in November or December. But Amazon will face a massive challenge in convincing consumers that they shouldn't postpone their holiday shopping until Black Friday, when products are usually at their year-round lows. The Prime Early Access Sale marks the first time Amazon has hosted two Prime Day-esque events in the same calendar year, the first of which fell on July 12 and 13 in 2022, and it could help the company bounce back in revenue after an especially sluggish Q2. Live deals from Amazon's Prime Early Access Sale It's also introducing the retail behemoth's first-ever Top 100 list of 'some of the season's most popular and giftable items,' according to a press release, which noted that shoppers will encounter discounts on these items throughout its 48-hour block. What is the Prime Early Access Sale?Īmazon's Prime Early Access Sale is an inaugural fall savings event featuring 'hundreds of thousands of deals' that are exclusive to members of its Prime subscription service (opens in a new tab).

Here's what you need to know about it as we kick off the holiday shopping season earlier than ever before. Prime Day: Episode II – Jeff Bezos Strikes Back.Īmazon went with ' Prime Early Access Sale (opens in a new tab),' but whatever you want to call it, there's officially another Prime Day-style deals event happening on Oct. EDT This story has been updated with new information on competing Prime Day sales events.

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